Saturday, October 08, 2005

Truth in Advertising

If you listen to the defense forces advertising then they are the employers who foster leadership development, undergraduate careers as well as trades and apprenticeship opportunities while offering you a chance to see the world!

In the latest effort to boost stagnating recruitment numbers, The Age has reported that the Australian Defense Force has provided visitors to their site with an opportunity to pilot an F/A-18 or rescue personel at sea on a sea hawk. Dianne Kelly, Veteran Affairs' Minister, has pointed out that such computer games "... help develop the fine motor skills required to become a pilot in the Navy, Army or Air Force."

After visiting the site I'm not sure that the ADF is serving it's cause by asking... Would you rather participate in World Events or watch them on TV? After all ... would you rather watch people getting killed in Iraq or would you rather do the killing.

Let's get real! The Defence Force is a military force with a central goal to protect Australia's interests (as defined by the Government of the day). It's not about getting an apprenticeship, nor should it be about playing computer games. It is about the power of life and death over others.

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